회사 관점의 비전과 가치에 대한 이해

회사에서 바라보는 회사 비전의 개념 그리고 회사 비젼의 의미와 가치에 대해서 알아보자.

회사의 비전과 가치에 대한 개념

회사에서 이야기하는 비전이라고 하는 것은 회사에서 원하는 목표이며 이상적인 미래를 의미한다. 또한 달성이 불가능한 것은 아니지만 한편으로는 달성하기 어려울 수 있어도 “도전”을 통해서 회사의 미래를 위해 달성할 필요가 있는 가치와 의미가 있다고 할 수 있다. 회사의 원대한 꿈과 같은 개념이다. Vision은 회사의 방향과 지향점을 알려준다. 비전은 우리 회사가 현재는 여기지만 우리 회사가 나중에 미래에는 무엇이 될 것이라고 알려주고 회사 조직원들에게는 그 비전을 달성하기 위한 동기부여를 가질 수 있도록 해준다. 회사 구성원들이 의욕과 열정을 갖게 해주며 비전을 향해 달려가는 구성원들 입장에서도 내가 하는 이 업무가 가치가 있고 보람을 느끼고 하나의 큰 의미가 될 수 있도록 해주는 것이다. 비젼은 회사 구성원들도 가슴을 뛰게 만들어야 한다. 그래서 회사의 비젼을 단순히 회사의 당기순이익과 천 억 달성과 같은 개념으로 접근하면 안된다. 이것은 회사의 지속가능성과 이윤 추구 극대화의 경제학적인 관점에서의 KPI, 또는 목표가 될 수 있어도 가슴 뛰게 만드는 이상이 될 수 없는 것이다. 고객에게 어떠한 가치를 제공해서 어떠한 변화를 가지고 가는 회사가 되겠다라고 하는 관점에서 접근을 한다. 그리고 구성원들 입장에서도 내가 돈을 벌기 위해서 회사를 다닌다고 하는 사람 보다는 내가 회사에서 이러한 비전을 달성 하기 위해서 다닌다고 하는 사람이 중요하다. 즉, 비전과 목표가 있는 사람이 성과 부분에 있어서도 더 좋은 성과를 내고 다르다고 할 수 있다.

회사의 비전이 가져야 하는 의미

비젼은 현실에 만족하는 수준이 아니라 좀 더 업그레이드 될 수 있도록 만드는 역할도 하는 것이다. 비전을 수립하기 위해서는 먼저 회사가 처해져 있는 상황을 알아야 한다. 왜냐하면 합리적인 분석을 해야 하고 직관적인 분석도 필요하기 때문이다. SWOT 분석, 6시그마, Five Forces Model을 통해서 상황을 파악하는 합리적인 분석을 한다. 하지만 이것 가지고는 부족하다. 왜냐하면 합리적인 분석만 가지고는 혁신을 만들어 낼 수 없기 때문이다. 합리적인 분석은 혁신적인 것보다는 현재의 문제점을 개선해서 조금씩 발전하는 개념이기 때문이다. 큰 점프가 아니라 기존의 상태와 경쟁력을 굳건히 하고 단단하게 하는 관점인 것이다. 큰 점프, 혁신을 위해서는 어느 정도의 직관이 필요하다. 그리고 그러한 직관은 관리자에게 있어서 중요한 요소라고 할 수 있는 것이다. 합리적인 분석도 중요하지만 합리적인 분석만 가지고는 혁신을 통해 큰 점프를 하는 회사에게 질 수 있는 상황이 되기 때문에 혁신을 위해서 직관이 필요하다. 비전은 변화와도 관련되어 있고 희망의 요소도 있다. 비전은 회사의 이상적인 모습, 그리고 도달해야 하는 목표점을 이야기한다. 그리고 회사 구성원들도 마음에 새겨져야 하는 것이다.

회사 비전이 보완해야 할 점

실제로는 회사를 다녀도 우리 회사의 비전을 모르는 경우가 많다. 비젼은 기업 홈페이지에 있거나 회사 다이어리 어딘가에 있다는 것을 알고 있을 뿐 사실 바로 우리 회사의 비전은 이것이다 라고 이야기할 수 있는 회사 구성원들은 거의 없다. 그것은 회사의 비전이 회사의 경영에도 실제적으로 현실화 되어서 반영되어 있어야 하는 것이다. 정말 중요한 것은 회사의 비전이 회사의 경영에 잘 반영해서 회사 구성원들, 그리고 회사의 상품과 서비스를 이용하는 고객들도 알 수 있는 비전이 가장 올바르다고 할 수 있겠다. 이 기회에 한번 쯤 내가 다니는 회사의 홈페이지에 들어가서 우리 회사의 비젼을 보고, 가슴이 정말 뛰는지, 우리 회사의 경영에는 이러한 비젼이 잘 녹아져 있는지 확인해 보는 것도 재밌을 것이다.

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